Controversial China ‘dead or alive’ app transforms into valuable personal safety tool
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
A controversial Chinese app with the allegedly offensive name “dead or alive” has been transformed into a government-backed safety tool. The app, called Sileme, or “Are you dead?”, went viral in January because of its straightforward name that challenged the traditional taboo notions about death. Its function was extremely simple. The sign-in app features a giant green button on the screen. A pers
