Contrast Serves Up a Fresh Slice of Italy for Sainsbury’s
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Contrast refreshes Sainsbury’s Italian food packaging with vibrant colors, oversized typography and geometric patterns inspired by Italian café tiles and vintage trattoria graphics. From stonebaked pizzas to fresh pasta and sauces, the redesign brings a playful, contemporary Italian character to the supermarket’s own brand range. The post Contrast Serves Up a Fresh Slice of Italy for Sainsbury’s a
