Consumer Reports’ CMO on reviving the 90-year-old brand in the misinformation era
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
CMO Khalid El Khatib on how the nonprofit is keeping its relevance and why it is running its first brand campaign in five years.
