Consumer goods giants step up ad intensity as other big spenders pull back: report
Culture Index
Score Breakdown
Relevance
18/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
