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‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

Digiday 19 February 2026 2d ago
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
55
Relevance
21/25
Freshness
7/25
Authority
14/20
Brand Signal
3/15
Depth
10/15
Relevance Freshness Authority Brand Depth
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
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