Come Along With Me: havaianas’ Personalization Pop-Up at Hypebeast Cup
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
havaianas just brought its deep-rooted love for football to NYC’s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and hava
