Columbia Sportswear offers hikers free foot rubs and pedicures
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Columbia Sportswear is offering hikers free post-hike foot rubs and pedicures to mark the launch of its Peakfreak collection. The retailer has taken over an East London salon and transformed it into a pamper spot for hikers. Titled ‘Feet Freak’, the new spot offers visitors complimentary foot rubs and pedicures. According to the retailer, the...
