Columbia Sportswear calls off the search for the edge of the earth
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Columbia Sportswear’s CEO Tim Boyle has officially called off the search for the edge of the earth. This is the last instalment in its ‘Expedition Impossible’ campaign which called on the public to find the edge of the Earth in return for the keys to the firm. Columbia Sportswear has received hundreds of submissions containing...

