Columbia made hikers walk miles through the Peak District to earn a ‘rave in a cave’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Columbia’s annual HikeFest sent hundreds of music fans deep into the Peak District for what the brand is billing as the ‘UK’s most remote gig’ – a cave rave headlined by London electronic producer Duskus, accessible only on foot. Attendees received GPS coordinates at the start of the day before being guided by Columbia Hike […]
