Colgate Made a Better Toothpaste Tube. Now They’re Getting Sued for It
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Should we put a giant asterisk next to "recyclable"? As a lawsuit against Colgate moves forward, the packaging industry faces a potentially uncomfortable truth: there is a world of difference between a package that is technically recyclable and one that the system actually accepts. The post Colgate Made a Better Toothpaste Tube. Now They’re Getting Sued for It appeared first on DIELINE .
