Colgate aims for stressed millennials with campaign about resilience
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
