Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
