Coffee Mate stirs up summer fling with social-first campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
