Cocoa: Côte d’Ivoire launches marketing season a month earlier to align with Ghana
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
With a new calendar, tensions over unsold stock and problems with speculation and smuggling, Abidjan is opening its cocoa marketing campaign against a tense backdrop as prices fluctuate.
