Coca-Cola turned its iconic contour bottle into a chopstick.
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that places the brand at the heart of Asian meal occasions. CokeSticks were born from a straightforward insight: the contour bottle is one of the most recognisable design objects in the world, but in Southeast […]
