Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
