Coca-Cola’s new global identity: ‘make Coca-Cola more Coca-Cola’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Coca-Cola has rolled out a new global brand identity built around a single strategic ask: ‘make Coca-Cola more Coca-Cola’ Rather than a redesign, the refresh doubles down on the assets people already associate with the brand, its red and white palette, the Spencerian script, the Dynamic Ribbon and the Arden Square, giving each greater prominence […]
