Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut dur
