Coach targets Gen Z with ‘playful’ pop-up at Selfridges
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Coach has launched an immersive pop-up in partnership with London department store Selfridges in its ever-evolving Corner Shop space, set to run until 22 May.
