Coach’s new bag charms are literal books
Culture Index
Score Breakdown
Relevance
16/25
Freshness
8/25
Authority
22/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The devil might’ve worn Prada in 2006, but two decades later, the fashion elite are wearing books. Case in point: Coach’s hot new accessory is a keychain made out of literal hardcovers. Coach revealed
