Co-op extends festival sponsorship deal with Live Nation until 2031
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Co-op has renewed its sponsorship of several major UK music festivals for a further five years, extending its partnership with Live Nation UK until 2031. The company will remain the official supermarket sponsor of Download Festival, Klarna Presents Latitude Festival, Pepsi Presents Reading & Leeds Festivals and Pepsi Presents Creamfields Festival. Co-op first signed the...
