CMO of FIGS: “Social is where our brand breathes”
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected campaign metric she tracks.
