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CMO Lisa Materazzo leaving Ford

Ad Age / 19 May 2026 / Yesterday

Culture Index

Score Breakdown

Relevance

10/25

Freshness

22/25

Authority

18/20

Brand Signal

5/15

Depth

1/15

5-Axis Cultural Radar

Lisa Materazzo came from Toyota in 2023 and launched Ford’s first brand campaign in more than a decade.