CMO Doug Sweeny unpacks Oura’s winning bet on the World Cup — and what it means for his 2027 roadmap
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Glossy sat down with Oura chief marketing officer Doug Sweeny on the eve of the FIFA World Cup finale weekend to unpack the company’s biggest marketing bet yet. Oura rolled out several campaigns and partnerships over the past few months tied to the tournament, including the announcement of England co-captains Harry Kane and Declan Rice as ambassadors, partnership with U.S. Soccer to become the off
