Clios on Culture: Why We’re Breaking Down the Silos for 2 Days
Culture Index
Score Breakdown
Relevance
9/25
Freshness
17/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
The first vertical I launched when I took over the Clios 16 years ago was Clios Entertainment. The program grew out of the Key Art Awards at The Hollywood Reporter. I came to it knowing traditional advertising well, but I quickly recognized how different entertainment advertising was. The agencies were different, the deliverables were different, […] The post Clios on Culture: Why We’re Breaking Do
