Clarks advises consumers to ‘reconsider’ their footwear choices
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Shoe retailer Clarks is challenging consumers to reconsider what shoes they wear in a “bold” new campaign. Titled ‘Are You Wearing The Right Shoes?’, the campaign will roll out across social media platforms including TikTok, out-of-home, retail and digital environments. At the heart of the campaign is Clarks‘ comfort technology, C360 Foam, which was first...
