Claire’s invites Gen Alpha to become Claire’s Girls in new campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Claire’s has launched a new summer campaign which “reimagines” the Claire’s experience for Gen Alpha. Titled ‘A Girl SMR at Claire’s’, the marketing drive plays into Gen Alpha’s obsession with all things sensory, from ASMR to tactile fidgets. It is built around the five senses and invites them to explore “girlhood through hands-on fun”. The...
