Claire’s closed hundred of stores. Now the tween mall brand is turning up in locations you’d never expect
Culture Index
Score Breakdown
Relevance
19/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
For years, Claire’s was a rite of passage for mall-going millennials who wanted to buy glittery accessories and butterfly hair clips, and also get their ears pierced. Now the iconic fashion accessories and jewelry retailer for tweens and teens is set to expand well beyond the mall. Earlier this week, Ames Watson and Centric Brands announced a licensing partnership that will bring Claire’s to more


