← Back to feed Brand & Business

Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’

Campaign 26 February 2026 7h ago
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
67
Relevance
21/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
5/15
Relevance Freshness Authority Brand Depth
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
Read Full Article → Campaign ↗