Chupa Chups celebrates new wrapper with Lucha Libre twist
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Chupa Chups is marking the arrival of its new easy-to-open wrapper with an out-of-home campaign inspired by the drama of Lucha Libre. Created by BBH London to celebrate the end of the finger-straining
