Chobani profiles U.S. soccer stars, and their loved ones, through films, fashion and art
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.
