Chinese town emerges as world’s guitar capital
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
7/15
Depth
6/15
5-Axis Cultural Radar
ZHENG’AN: It doesn’t take long to guess the main industry of the Chinese town of Zheng’an. A giant guitar sculpture dominates the central square, guitar murals adorn walls and pavements and even the rubbish bins are shaped like guitars. This corner of the southwest province of Guizhou produces one in every seven of the instruments sold worldwide. A decade ago, it had no guitar-making industry to

