Chinese state media takes aim at Japanese firm KDDI over Mongolia wildfire
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
8/15
5-Axis Cultural Radar
Chinese state media has called for a Japanese telecoms firm to apologise to China over a huge wildfire in neighbouring Mongolia, as diplomatic tensions run high between Beijing and Tokyo. The grassland fire broke out on October 8 and burned about 80 per cent of a nature reserve on the Mongolia-China border. According to Japanese media reports, the company, KDDI, has acknowledged that the fire was

