Chinese ‘hardship camps’ see children chop wood, feed pigs to learn family appreciation
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Chinese parents are sending their children to “hardship summer camps” to engage in farm work, often to the point of tears, in an effort to teach them the realities of life and foster appreciation for their families. This summer, a programme known as “hardship camp” is gaining popularity across China. Many parents are investing thousands of yuan (hundreds of US dollars) to send their children to th

