Chinese green tea is bringing people together in West Africa, 3 cups at a time
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
West Africa has embraced Chinese green tea – from government offices in Mauritania to roadside stalls in Senegal, Mali and Niger, it is at the heart of a tradition that brings people together. The ritual – known as ataya, or attaya in some countries – involves preparing and serving strong, sweet green tea in three rounds, giving family, friends and colleagues the time to talk and socialise. Chines

