Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion, China’s Shein. A letter to Everlane employees from CEO Alfred Chang confirming the deal was obtained by Associated Press on Friday. Everlane did not disclose a purchase price. Shein declined to comment. Everlane was founded
