China youth visit South Korea for hair, make-up makeovers to ‘experience beauty’ for a day
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Young people from China are visiting South Korea for cheaper and better beauty services that last for only one day, reflecting a change in overseas tourism desires. On China’s social media, many are sharing the three must-do things while travelling in South Korea: colour analysis, make-up and hairstyle and taking an identity (ID) photograph. Unlike the traditional popular cosmetic surgery visits t

