China’s Travel Retail Enters Its Post-Duty Free Era
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
LVMH’s unwinding of DFS signaled not the decline of travel retail, but its evolution. Here’s how to get it right in 2026.
