China’s Shoppers Are Buying Luxury Again
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
25/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
Results from companies including L’Oréal, LVMH and Ralph Lauren, along with industry data, suggest affluent consumers are starting to spend more again, helped in part by a Chinese equities rally boosting wealth and sentiment.
