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China’s live music boom spreads to smaller cities as consumption drive expands

South China Morning Post 02 May 2026 13h ago
China’s live music boom spreads to smaller cities as consumption drive expands
72
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
9/15
Relevance Freshness Authority Brand Depth
Dianjiang, a small county tucked away in southwestern China’s Chongqing, was transformed into a bustling live music hub in April as fans flocked to a concert headlined by Mandopop stars, including Jeff Chang. Such scenes are no longer unusual. Once the preserve of megacities like Beijing, Shanghai and Guangzhou, high-profile concerts are now breathing life into lesser-known venues. As China endeav
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