China’s ‘golden week’ holidays come at a cost
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
For iPhone users in China, the calendar has long presented a small but recurring problem. On a Sunday designated as a make-up workday, an alarm might remain silent. On a regular Friday converted into a day off, it might ring anyway. Nearly 17 years after entering the Chinese market, Apple quietly updated its operating system in September to automatically recognise China’s official schedule of adju

