China’s EV brands have Europe’s luxury marques in their sights: Zeekr executive
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
Luxury electric vehicle (EV) brands from China are poised to enter the same elite tier as established European marques by leveraging their disruptive technologies, according to Chinese EV maker Zeekr. “There is a gap between the demand for electric luxury cars and the supply, where Chinese carmakers have an edge,” said Zeekr vice-president Mars Chen. “I believe there will be one to two Chinese bra


