China’s desire for endless youth is wiping out donkeys – can scientists help?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Scientists in Brazil are working on a lab-grown donkey collagen that might save the animals from being wiped out worldwide. Their goal is to meet the Chinese middle class’ insatiable demand for ejiao – a traditional Chinese medicine with purported anti-ageing benefits that is derived from donkey skins – while also offering a purer product that poses less risk of contamination. Carla Molento, a pro

