China Molly Tea’s US$1.5 million Louis Vuitton fine sparks fierce debate, customer support
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
4/15
5-Axis Cultural Radar
After a Chinese milk tea brand was ordered by a Suzhou court to pay Louis Vuitton 10.3 million yuan (US$1.5 million) for trademark infringement, many internet users expressed their support for the mainland company, with some claiming they have lost their positive impression of the luxury brand following the case. The news of the verdict, announced in early July, has been viewed 400 million times o
