China boss gifts top employees new BMWs to protect them from harsh weather commutes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
A restaurant boss in China has received widespread online admiration for gifting brand-new BMWs to her top-performing employees because she hated seeing them brave harsh weather on electric bikes during their commutes. Ma Yanli, owner of a beef hotpot chain headquartered in Jiaozuo, in central Henan province, took some of her workers to collect their new BMWs on September 24. The cars, each priced