China barbecue chain willingly refunds diners US$162,000 for serving ‘not properly grilled’ food
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
A refund initiative launched by a famous barbecue restaurant chain in China has drawn significant attention on mainland social media, triggering a debate about a culture of valuing the feelings of customers. At the beginning of May, Very Long Ago Lamb Skewers, which has 142 directly managed outlets across the country, contacted customers who ate at 48,000 tables at 24 restaurants in February. The

