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Chili’s is on fire! The untold story of the biggest, most viral restaurant turnaround in years

Fast Company 08 July 2026 11h ago
Chili’s is on fire! The untold story of the biggest, most viral restaurant turnaround in years
58
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
7/15
Depth
4/15
Relevance Freshness Authority Brand Depth
At first glance, the toile wallpaper is pure class: cream-colored and printed with intricate, brick-red drawings. But as I look more closely, I see . . . Wait. Is that a pair of chili peppers riding a Jet Ski? And is that other pepper, the one on a chaise longue, posing nude for a painting? The wallpaper is just one of many decorative flourishes competing for my attention as I sit at a Chili’s res
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