Chili’s is on fire! The untold story of the biggest, most viral restaurant turnaround in years
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
At first glance, the toile wallpaper is pure class: cream-colored and printed with intricate, brick-red drawings. But as I look more closely, I see . . . Wait. Is that a pair of chili peppers riding a Jet Ski? And is that other pepper, the one on a chaise longue, posing nude for a painting? The wallpaper is just one of many decorative flourishes competing for my attention as I sit at a Chili’s res

