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Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit

Adweek 30 April 2026 6h ago
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
60
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
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