Chelsea announce one-year front-of-shirt sponsorship deal with financial platform firm Circle
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
USDC, Circle's "stablecoin", will be on the front of the men's, women's and youth team shirts for the 2026-27 season.
