Chase’s $800 Sapphire Reserve: The math is messy, but the strategy is brilliant
Culture Index
Score Breakdown
Relevance
23/25
Freshness
5/25
Authority
14/20
Brand Signal
3/15
Depth
11/15
5-Axis Cultural Radar
Chase and Amex are transforming credit cards into lifestyle subscriptions, designed to redirect your spending. (And for the first time, I’m reconsidering my membership.)
